Product Placement in the UK Assignment Example | Topics and Well Written Essays - 750 words

Product Placement in the UK - Assignment Example A product's life time and its place in the market are decided by the consumers. These consumers are largely affected by the television which is the powerful electronic media. The product placement relies on the audience who are the customers. In product placement, a particular product is advertised by means of movies, news or any other television programs. This attracts the audience even though it is not directly displayed in advertisements. There has been an increase in the number of people who watch television. This is due to the various channels and increase in the number of advertisements. The advertisements play a vital role in the existence of a product. (Lehu, 2007). The demographic and psychographic differences will differentiate the audience residing in various countries. The product placement also depends on the age of the audience. The audiences are divided into categories based on their age. The categories may be kids, teens, pensioners in male and female respectively. Based on the age, the number of audience differs and the product's placement is also done based on these categories.(Neate, 2010). The national statistics reveals the level of increase in the number of kids. There has been a drastic increase in the number of kids who view the television programs. ... Then the private companies and the government had a meeting on the ban of product placement in television programs, serials and movies. Though the ban was lifted, the government specified the companies to avoid the placement of certain goods. The companies aimed at placing the products in popular television shows and movies that had cast leading actors. This would enable them to reach the public in a better way. This continued to be the company's primary target was to attract the audience of all categories. (Paxson, 2002).The people from all strata of the society watch these shows. Hence this was an easier option for the companies to market their products. The company's earn very good revenue out of these product placements. Thus they concentrate on television shows that have the maximum number of viewers. The culture and lifestyle differences have a great impact on the product placement. There are people from different cultures and it is one among the deciding factors that influence the placement of products. People from different culture reside in U.K and it has created an impact on the companies. The companies decide based on the people and have to analyze the people's expectation. The lifestyle of the people is also an important factor. The companies approach towards product placement and the selection of programs depend on the people's lifestyle. The people from all strata of society continue to live in U.K and this has made the companies to concentrate more on product placements. The companies strike a balance between the lifestyle and culture of the people. People of U.K have a high expectation on the advertisement